With a Bachelor’s in History in one hand, and a Master’s in Business in the other, Romain Bigeard started carving a career out of his passions in 2012. His internships at Activision-Blizzard and Razer soon converted to a role as Razer’s expert in European esports — which, in turn, took on a familiar pink hue as he joined LCS team Unicorns of Love in 2015 as Team Manager.
His roles at the time was to run the gamut from brand development and sponsorship activations to his most famous role as team mascot, providing entertainment for Unicorns and EU LCS fans alike. His success then caught the attention of North American esports organization OpTic Gaming, who were building up their League of Legends department in 2017. It took one year for Romain to set up a fully operational work environment in Los Angeles on OpTic’s behalf, with a focus on player performance.
Now, as part of Riot’s Business Development Team here in Berlin, Romain’s task is to utilize his experiences across both regions to establish a sustainable ecosystem for the newly christened League of Legends European Championship (LEC). His challenges now include improving the operational cost efficiencies, pro team support structures, partner relations, and activation models for the league.
He still plans on showing up at some LEC games once in awhile.. After all, the best esports crowds are here in EU.
Riot Games was founded in 2006 by Brandon Beck and Marc Merrill with the intent to change the way video games are made and supported for players. In 2009, Riot released its debut title League of Legends to worldwide acclaim. The game has since gone on to become the most played PC game in the world and a key driver of the explosive growth of esports. Players are the foundation of our community and it’s for them we continue to evolve and improve the League of Legends experience. Riot Games is headquartered in Los Angeles, CA and has 23 offices worldwide.