Joona has been active for 20 years in the esports industry, including being a professional player and coach. He also created his own personal brand as Social Media and influencer marketeer, taking baby steps towards where it is today. He also worked as a B2B Sales Consultant in the IT sector for five years.
ENCE is the best known and most successful esports team from Finland. They house Starcraft II World Champion Joona “Serral” Sotala, the finalist team from IEM Katowice 2019 CS:GO Major and they recently acquired a team participating in the PUBG European Pro League. The company was re-launched in 2016 and since has won many international titles in multiple games, such as Starcraft II, Rainbow Six Siege and CS:GO. Their hashtag #EZ4ENCE was named as one of the rising trends on the Reddit platform in 2018.