Kim is a pioneer in esports, where he has built brands and lead product teams for more than 20 years. Known as the “godfather of esports” in Denmark, he built the first semi-professional esports team, established the leading community site and the first esports cafe in Denmark. He later built the marketing team in SteelSeries, where team sponsorships helped the brand grow $1m to $80+ million a year with zero advertising. Co-author of 10+ patents relating to esports hardware and performance tracking.
Toan started as an intern at Europe’s most awarded sports marketing agency, Jung von Matt, and became the youngest strategy director in the company’s history at the age of only 28. Two years later, he was named equity partner at Jung von Matt/SPORTS and currently leads the strategy, PR, celebrity and most notably the gaming & esports division with non-endemic brands like Mercedes-Benz, Vodafone, Pringles and Mc Donald’s.
Toan studied in Maastricht, Singapore & Rotterdam and graduated with distinction. He also has been a Master of Arts lecturer at the International School of Management (ISM), Germany.
In 2017 he was nominated as a Cannes Lions Jury Member for the category Brand Entertainment. He also wrote a book with his fellow jury colleagues.
In 1999 Minh “Gooseman” Le invented the game Counter-Strike. After his work on Counter-Strike he spent a few years at Valve where he worked on various titles such as Day of Defeat Source and CS:Source. He left Valve in 2006 and developed a new First Person multiplayer game called Tactical Intervention. Working with a small team of four developers they were able to release a fun free2play FPS game that provided unique and innovative new game mechanics that weren’t found in other FPS games.
In 2012, Minh joined Facepunch Studios to work on a massively successful openworld title called Rust. In 2018, he joined Pearl Abyss Studios to work on an unannounced title.