A recent UK study, asking for the UK millennials’ favorite celebrities of UK millennials, revealed that 7 out of 10 were not your traditional A-list celebrities, but rather new and hip Youtube stars like Pewdiepie or KSI.
These influencers have millions of fans who follow their every move and marketeers are starting to flock to these online personalities to market their products – with an ever-increasing success rate.
Navigating the digital language of the youth
With 1.1 million subscribers on YouTube, Jordy is Belgium’s largest and most creative influencer. He has worked with top brands such as HP and Wargaming on various campaigns and will explain why, as a company, you cannot ignore influencer marketing. What are the benefits of using influencers and how do you need to integrate them into your marketing mix?
This jack-of-all-trades will use his background both as a YouTube-celebrity and professional gamer to tell you the story of how a group of 4 friends called ‘the GreenWall’ multiplied to millions around the globe.