Captivating the attention of millions of fans around the world, the industry of competitive gaming has grown to a 2 billion dollar industry in no time.
Big sports teams (Manchester City, Valencia, PSG, Philadelphia 76’ers …) are investing heavily into their esports divisions and major media (TBS, Turner, ESPN, MTG, …) are turning their attention to this new form of entertainment which has already captured the minds of a younger generation.
While esports growth was already massive over the past few years, you don’t have to follow the tracks of others. The landscape allows for enough room to find your own grounds, you just need to know what you are looking for.
The reasons why AFC Ajax was the first Dutch club to step into eSports
This powerful entrepreneur will explain why a community focus is the best way to create meaningful connections with your customers and is a necessary component of a successful campaign.
Case studies: FACEIT and TWITCH, OG DOTA2, ESL
Mark Reed knows from experience there is a right way to market to a Millennial Gamer and many wrong ways. There are also right ways to engage with the industry and many pitfalls if you are not careful. In his speech, Mark Reed will call out some of those pitfalls as well as show some of the best practices. Do it right or don’t do it.