With growth comes a direct need to better understand your audience and in gaming, that audience is enormous. Nearly 2 billion gamers inhabit this planet and they are playing a wide variety of games across a plethora of different platforms.
To understand this industry is to understand its various communities, forums, websites and digital platforms these gamers connect with.
Lessons from the Music Industry and why Digital Games might want to listen.
Nicolas Cerrato will take a look at key Twitch numbers that allow you to characterize Esports and better understand what the phenomenon looks like from a viewership standpoint.
Dr Phil Howard will share examples of how the team at King learn from their network of over 350 million monthly players. From collecting the right data and making it accessible, to understanding the diversity of players and the nuances of casual gaming behavior, he’ll provide insights into how they handle the core challenge: how to make (King) games for years to come.
Christopher Hana will help you find an answer to questions such as “Where does the money go? Why does the money go there? How do people invest (money, time, and resources)?